AN AMBITIOUS project to revive a famous and historic music venue and create a modern cultural hub and event centre for Salford has been unveiled.
The redevelopment of the University of Salford’s historic Maxwell Hall is aimed at creating a world class entertainment and cultural venue for both students and the wider Salford and Greater Manchester communities.
Architects Flanagan Lawrence have been appointed to develop the final designs, and have already created striking images of what the new venue could look like.
When completed, Maxwell Hall will be an iconic new building along Salford Crescent and the A6 corridor and provide a unique venue for the city and region.
It is all part of the ambitious £800m Salford Crescent Masterplan that has been jointly developed by the University of Salford and Salford City Council to outline the vision for a new city district in the heart of Salford.
The redevelopment of Maxwell Hall will create a large auditorium with flexible layout options and add to a growing list of cultural assets in Salford, including successful arts venue Islington Mill, Sounds of the Other City music festival and the continued growth of the creative and digital sector at Salford Quays.
Maxwell Hall has a rich history and is one of the cultural centre pieces of the university campus. It has hosted a huge range of acts including the Smiths, Pulp and The Charlatans and the aim is to attract acts of that calibre in the future, putting Salford back on the music venue map.
Developing new cultural opportunities is at the heart of the Masterplan and in recognition of this potential to grow the cultural economy in Salford, the Salford Culture and Place Partnership – a collaboration between the University, The Lowry, the City Council and other partners – was established to drive cultural activity across the City.
Huw Williams, COO at the University of Salford said: “This is very exciting announcement for the University and the whole of the city. We are committed to bringing Maxwell Hall back to life, to create a vibrant space for the benefit of the whole community as well as our students.
“As the centre-piece of our campus and given its proximity to the A6, the Salford Crescent Masterplan has identified the need to retain and redevelop Maxwell Hall as a cultural and performance venue, for both students and the general public, as well as creating new spaces for conferences, events, short courses and executive education.
“Maxwell Hall has a long and distinguished history of attracting a broad range of acts and talent from across the UK and we want to build on that. We are also aiming to attract high profile conferences and events.”