A Greater Manchester-based provider of corporate hospitality has announced two major new contracts – a renewed partnership with Manchester Arena for the fourth consecutive year, and a new client in online casino Genting Bet.

Sport and Music, founded in 2008, provides VIP tickets and hospitality packages to major sport and music events across the UK, USA & Europe. The company, which has nine staff, has seen tremendous growth over the last few years, securing official partnerships with some of the world’s largest sporting organisations, and hosting an array of VIP customers and celebrities at a range of events across the world.

As well as the new agreement with Manchester Arena and partnership with Genting Bet, the Lymm-based company has also recently extended its Official Matchday Agent agreement with Manchester City Football Club in a new three year deal, and has announced sponsorship deals with local charities Forever Manchester and Yabba Dabba Doo.

Director David Poulton says:

“Sport and Music has seen significant growth over the last few years and we are now proud to be an official hospitality partner of the Professional Darts Corporation, Aintree Racecourse & Scottish Rugby. The fact we now work with some of the UK’s biggest venues and events is a testament to the quality of our service. We are proud to offer a selection of official products to our clients which enables them to access high profile events in VIP style.


“We’re absolutely thrilled to be continuing our successful relationship with Manchester Arena, and also to be welcoming Genting Bet on board as a client. The betting industry is a huge market and growth area for us, and we already have some stellar brands as our clients in this sector, including Paddy Power Betfair, Skybet and Betvictor.”


 Manchester Arena added:

“We’re delighted to have Sport and Music back on board for 2020. With an exciting line up already developing for next year, with more announcements still to come, we have no doubt that the wide range of shows will appeal to their broad customer base and we look forward to welcoming their guests to the arena for the ultimate hospitality experience in what promises to be a great year of entertainment”.


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