The Heart of Manchester Business Improvement District (BID) has announced the launch of a new Mystery Shopping campaign that will see retailers in the city centre evaluated for the quality of their customer service, with top scoring businesses invited to an Awards Breakfast in late May.
StoreCheckers, the UK’s leading independent Mystery Shopping company, will undertake unannounced visits to shops in Manchester’s central retail district, assessing the quality of service provided by each store during April and May.
With over 380 retailers involved, the Mystery Shopping exercise will identify the strengths and weaknesses of Manchester stores, showcase leading retailers and highlight where improvements can be made for shoppers in Manchester city centre.
Following the Awards Breakfast, the ‘Best of the Best’ will then be invited to the Retail Trust’s Midsummer Celebration at Manchester Cathedral on 16th June.
Heart of Manchester BID Manager, Phil Schulze said, “As part of the BID’s range of services, the launch of a city-wide Mystery Shopping scheme demonstrates an ongoing commitment to ensuring the shopping experience in Manchester is the best it can be, whilst at the same time celebrating excellent customer service in our stores.”