The software titled ‘View’, is across 13,743 active screens and allows clients to gain consumer insights into their creative, gauge reactions and be able to adjust prior to going live – which is vital in ensuring that content is perfectly tailored to engage positively with their target audience.
To date, there have been discrepancies across the industry with campaigns that haven’t been quantifiable, but ‘View’ gives an independent analysis of digital delivery, (based on unique data collected from their core audience groups) – and further instils trust across this ever-expanding market, as client budgets are increasingly shifting to digital formats.
Retina tracking software provides further data around the exact elements of an ad that draw attention and precisely measure what audiences have viewed, allowing clients to adapt creative accordingly.
John Kehoe, CEO of Media Agency Group said: “The Digital-Out-Of-Home (DOOH) industry is evolving rapidly, but the measurement and accountability of campaigns, has to date, been a difficult area to quantify. We have 94% of the UK digital screen network plugged into our bespoke software platform which offers or clients more fluidity with the ability to really tailor and adapt campaigns to meet the needs of the consumer. We see huge value in being able to confidently offer clients full campaign transparency and look forward to working with them to create engaging content that has been tried and tested prior to campaign launch dates”
The Digital-Out-Of-Home (DOOH) market shows no signs of slowing and recent statics show that is it expected to grow more than 40% by 2020 and that it has recently overtaken traditional OOH for the first time.