The Manchester based fashion retailer BooHoo is one of three clothing retailers that have been told only to use only accurate and clear green claims
The move comes as Britain’s competition regulator the Competition and Markets Authority (CMA), cracks down on so-called “greenwashing” in the sector.
Boohoo along with Asda’s George brand and ASOS have agreed to change the way they display, describe and promote their green credentials,
The move by the CMA comes 20 months after it launched an investigation to scrutinise the green claims of the three fashion retailers, having identified concerns of possible greenwashing during an initial review of the sector.
ASOS, Boohoo and George at Asda make over 4.4 billion pounds ($5.6 billion) annually from UK fashion sales, the CMA said.
“Following our action, the millions of people who shop with these well-known businesses can now have confidence in the green claims they see,” CMA CEO Sarah Cardell said.
“The commitments set a benchmark for how fashion retailers should be marketing their products, and we expect the sector as a whole – from high street to designer brands – to take note and review their own practices.”
