Fashion e-tailer ISAWITFIRST has announced Greg Pateras as Chief Executive Officer while former CEO Jalal Kamani steps into a Chairman role.

Greg joined the board of Directors at ISAWITFIRST in July 2017 as Executive Director before moving into his new role as CEO this month. Greg brings a wealth of experience with him coming from fellow fashion retailer Matalan where he was deputy CEO and COO before that spending 10 years at Shop Direct where he was CFO.

Mr. Pateras says: “I am extremely proud and excited to be given the opportunity to lead this high growth business, working with supportive owners and a passionate team. We will continue to build on the good work to date and drive the business forward to help hit its ambitious targets.”

Jalal Kamani founded ISAWITFIRST back in 2017. Under his leadership the brand has grown astronomically in only 4 years, achieving massive success, and partnering with some big names including a long-time partnership with hit reality TV show Love Island.


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