Manchester-based freelancers PRs Paula Hunter and Samantha Jones, who have 45 years’ industry experience between them, have joined forces to launch Big Bang PR, a new micro PR agency based in Manchester.
In bringing their skill sets together as Big Bang PR, they can confidently take on more ambitious and demanding projects and win larger retained clients that might overstretch sole practitioners.
Having worked together on projects through COVID-19, the pair re-evaluated their independent freelance models and made the decision to create a new micro agency that offered double the manpower, expertise and contacts in order to work with bigger SMEs, charities, challenger brands and disruptors.
The established freelancers, who have previously worked at top agencies and corporations, will offer clients all the benefits of big agency expertise and creativity, at a lower cost due to no overheads.
Big Bang PR has already won several new retained clients including The Utley Foundation’s Music for Dementia campaign and financial firms, SoMo and Payl8r. It has also worked on two book launch projects, a fascinating immersive experience audiobook by acclaimed filmmaker Marc J Francis called Walk With Me In Sound, and a provocative new book edited by global futurist Rohit Talwar called Aftershocks and Opportunities 2 – Navigating the Next Horizon.
Grace Meadows, Music for Dementia’s Campaign Director, said: “Working with Big Bang PR for the past few months has been very rewarding. The Music for Dementia campaign is fast-moving and ever-changing, and we’ve thrown Sam and Paula in at the deep end with two huge projects and high expectations which they’ve delivered on and more.
“We’ve found them to be enthusiastic and professional, collaborative and pro-active, focused and flexible – delivering great coverage to raise awareness of and generate action around the power of music for people living with dementia.”
Paula Hunter has 25 years PR experience, 18 of those as a freelancer who ran PR Hunter, which won CIPR Pride Awards for Best Low Budget Campaign and Outstanding Independent Practitioner. Working on high profile food and drinks brands, with charities and with individuals who achieve extraordinary things, Paula brings a wealth of media relations and copywriting skills Big Bang PR.
Having held senior strategic positions such as the Head of PR for Save the Children, Sam Jones has been delivering successful PR strategies and integrated campaigns for over 20 years, advising clients on the channels and strategies that offer maximum impact in the digital era. During her career, Sam has launched the Sky Arts TV channel, launched the first-ever Christmas Jumper Day and led the multi-award winning #AutoTraderGoals campaign during the last World Cup.
“Our ideal clients are ambitious start-ups and challenger brands eager to make a name for themselves, or established brands that want a greater ROI. Between Sam and I there aren’t many sectors that we haven’t worked across so we’re confident we can take on a broad mix of clients and comms challenges.” said Paula
Sam continues: “We want to remain a micro agency of two so we can cut through the management time and spend more time achieving great results for our clients. We’re hands-on practitioners who pride ourselves on delivering the work ourselves, rather than handing it down to junior account teams.
