Pink Cloud Beauty Cohas announced a deal with Superdrug that sees the brand’s Drinkable Vitamins available at 100 Superdrug stores nationwide, in a move that’s set to shake up the beauty supplement sector.
Superdrug, the second largest health and wellbeing retailer in the UK, is the first high street brand to stock the full range of Drinkable Vitamins including Beauty, Focus, and Relax. Each product comes in a box of 28 sachets which are mixed with water and taken each day.
Launched in late 2018, Pink Cloud Beauty Co’s Beauty supplements sold more than 10,000 units in the first months of trading, before the company launched both the Focus and Relax supplements in June this year. Superdrug has now committed to selling Beauty, Focus, and Relax Drinkable Vitamins in its stores around the country and on its website.
Developed by industry experts in the UK, all three products in the range are free from sugar, contain natural flavours and free from artificial colours. The pink lemonade flavoured Beauty Drinkable Vitamins contain a beautifying blend of vitamins & supplements to promote beautiful hair, skin and nails. The supplement consists of marine collagen to give skin strength and elasticity, biotin to contribute to the maintenance of normal skin and hair, Vitamins C and E, selenium to protect cells, and beetroot to give the drink its vibrant pink colour.
Focus Drinkable Vitamins are orange and pineapple flavour, are vegan-friendly and are designed to increase energy and mental performance. The drinks contain a brain-boosting blend of ginkgo biloba to improve attention and memory, glutamine which plays a role in mental and emotional processes, zinc to help memory, mood and concentration, L-Theanine to enhance cognitive skills, B Vitamins, and Vitamin C.
The final product in the range is Relax, a mixed berry flavour night-time drink to help you sleep, de-stress and unwind. The supplement contains a blend of lemon balm, used by Ancient Greeks to promote sleep and sooth agitation, chamomile, copper which contributes of maintenance of normal connective tissues, B Vitamins, Zinc to fight infections, and L-Theanine to aid relaxation. The vegan friendly ingredients work together to make a delicious, relaxing, pre-bedtime drink.
Suzanne Wong, Founder of Pink Cloud Beauty Co commented: “Modern life is tough, and it’s all too easy to forget that what we put into our bodies can make a huge difference to us achieving our goals. That’s why we’re committed to making the best supplements around, and are delighted that Superdrug, one of the UK’s biggest retailers, have recognised our commitment and the quality of our products.
“Whether your hair, skin and nails are in need of a little TLC, you’re looking for a mid-afternoon concentration boost, or you’re struggling to switch off and unwind after a busy day, there’s something in the range for everyone. We launched Pink Cloud Beauty Co with the aim of helping women to look and feel their best by enhancing their natural beauty, and are immensely proud that we have done just that!”
Each supplement in the range is priced at £24.99 and on a special 3 for 2 deal at Superdrug until August 13th, and also available at www.pinkcloudbeauty.co.