Ultimedia, a UK-based Optimizely Partner, has today announced its launch in the Middle East & Africa (MEA). Their new offices in the Gulf will enable the agency, which supports customers across the globe, to better service the needs of clients in the region and continue its international growth.
The plans to develop operations in the Middle East were initiated as a result of the increasing demand for the Optimizely Digital Experience Platform, with many ambitious enterprises looking to migrate from other out-of-date technologies and massively improve their customers’ experience. The expansion is also a response to the welcomed rise in enquiries to Ultimedia in particular from ambitious organisations across the MEA region, who are looking to grow their global digital footprint, with the assistance of a leading global digital agency.
Ultimedia is part of Remarkable Group which is a collection of agencies that each specialises in a particular enterprise-level technology solution, at a global scale. The longstanding partnership with Optimizely gives Ultimedia’s clients exclusive access to a global team of experts that ensures they receive the best platform-specific services.
The digital experience specialists at Ultimedia have been working with the Optimizely (formerly Episerver) platform for nearly two decades as a highly established partner in the United Kingdom. With a number of successful projects under its belt, including some of the most recognized brands in a range of sectors, such as professional services, retail, manufacturing and healthcare.
Ultimedia CEO, Craig Johnson commented on the announcement: “The Middle East is an incredibly exciting market. There’s a strong appetite (especially in the GCC) for platform specialists with deep knowledge and extensive skills in the digital experience space. With our heritage in Optimizely and a long list of global case studies, we’re excited to set up our offices in Dubai and Riyadh. The opportunity to work in partnership with so many well-known brands that have regional and global ambitions is unique.”
Johnson concludes, “Optimizely has the power to quickly transform the digital fortunes of organisations, without the unnecessary complications that usually comes with that. Having so many ways to attract and engage audiences in multiple languages and the ability to seamlessly personalise their digital experiences are just a few of the amazing things the platform has to offer. Our unique experience makes us a natural go-to partner for organisations looking to use these features to gain a quick and effective advantage digitally. We’re absolutely delighted to finally have a physical presence in this vibrant part of the world!”
Optimizely CEO, Alex Atzberger added, “As we officially open Optimizely doors in Dubai to service the rapidly expanding MEA market, it’s critical that we have knowledgeable partners like Ultimedia working alongside our experienced team of DX experts in the region. Optimizely’s industry-leading DXP enables companies to adapt and thrive in response to customer behaviors across the entire journey. Together with Ultimedia, our focus on business outcomes will provide customers with exceptional value and the highest ROI.”
