A Manchester bakery will be showcasing new flavoured hot cross buns in Aldi stores across the country this Easter.
Fine Lady Bakeries, which has a site in Newton Heath, has developed four new buns for Aldi’s Specially Selected range that celebrate the best of British flavours – Rhubarb & Custard, Salted Caramel & Belgian Chocolate, Very Berry and Blueberry.
The bakery will also supply all of Aldi’s own-label hot cross buns including the popular Specially Selected Luxury Fruited Hot Cross Buns, which was found to be the best on the market in Good Housekeeping’s annual Easter taste test.
To reduce food waste, any manufacturing surplus food from Fine Lady Bakeries is either recycled or sent to be used as animal feed, meaning that no product or ingredient waste goes to landfill.
The business, which has worked with Aldi since 2003, employs around 150 people in the local area and the Newton Heath site was opened in 2010 to meet growing popular demand.
In addition to the 22 million hot cross buns it will supply this Easter, Fine Lady Bakeries also provides a million loaves of bread to Aldi stores every week as part of the ongoing, successful partnership.
David Howlett, Joint Managing Director at Fine Lady Bakeries, said: “For our new range we wanted to add a twist to the classic hot cross bun. We’ve worked with Aldi to capture some of the nation’s favourite flavours in our buns for shoppers to enjoy this Easter.
“The long-term partnership we have with Aldi has helped us to grow all aspects of our business without compromising on the quality of our products, and we look forward to working with them to develop further in the future.”
Julie Ashfield, Managing Director of Buying at Aldi, said: “Working with British suppliers has been a key factor in our growth. It’s great to see Fine Lady Bakeries growing with our support, and we’re confident our shoppers will love this year’s hot cross buns just as much as we do.”
Customers can find all variants of hot cross buns, produced by Fine Lady Bakeries, in all Aldi stores, including the following stores local to Fine Lady Bakeries headquarters:
Sisson Street, Failsworth, Manchester, M35 0AT
998 Ashton New Road, Clayton, Manchester, M11 4PD
Urban Exchange, 100 Great Ancoats Street, M4 6DE
Altrincham Road, Sharston, M22 9SB
Manchester Arndale, Manchester, M1 1WR]