Today, multi-billion streamed artist Loreen announces her biggest UK & European tour to date.

The tour will kick off in Netherlands on 15 February with 20 stops across Europe before she makes her way to Birmingham on 17 March, a headline show at London’s iconic Eventim Apollo on 19 March before continuing onto Liverpool, Manchester, Bristol and Glasgow before wrapping up in Dublin, Ireland at 3 Olympia on 27 March.

Loreen says: “Last year’s tour was one of the best times of my life…this next tour is all for you.”

It will follow a packed 2024 summer series of headline performances across the UK and Europe including Birmingham Pride, Isle of Wight Festival, Stirling Summer Sessions, and Manchester Pride. Fans from across Europe can expect to see Loreen at major festivals in Denmark, Sweden, Norway, Netherlands, Romania, Switzerland, Belgium and Germany.

Over the weekend, Loreen announced her highly anticipated new single, “Forever” out this Friday 10th May via Promised Land Recordings. Pre-save HERE. Loreen will return to the Eurovision Song Contest Final this Saturday for one last time to premiere a world exclusive performance of the new track with millions expected to watch worldwide.

Loreen’s intricately choreographed; chrysalis-like performance of her intoxicating electropop gem “Tattoo” was an all-time great Eurovision moment, which made her the only woman to win the competition twice. It topped the charts in 10 countries including her native Sweden, top five on the Global Spotify chart, and peaking at number two in the UK, remaining on the Official Singles chart for 9 weeks after her historic win.

Saturday 22 March 2025                   Manchester   Academy

Tickets go on general sale on Friday 10th May at 9am BST/10am CET at


Please enter your comment!
Please enter your name here