The clothing business founded by former Oasis frontman Liam Gallagher has appointed advisors to consider its future business.

Pretty Green has appointed Leeds based accountancy firm Moorfields Advisory to oversee a strategic review.

According to the retail website Drapers, A Pretty Green spokesman said:

“Despite sales growth for almost a decade, Pretty Green is not immune to the challenges currently facing the UK high street as customers migrate from purchasing in store to online. The growing overall demand for the brand, coupled with a strong online customer base, position the company well to navigate these changes and we are therefore considering all options with our advisers.”

Named in honour of the Jam’s track Pretty Green was founded in 2009 and now has stores in numerous locations across the country as well as concessions in House of Fraser outlets

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