Instagram has taken the world by storm!

When it launched back in October 2010, it had gained 1 million users in only 3 months. Today, it has over 1 billion monthly active users, an ultra-smart algorithm, and competitive business accounts. Instagram has turned into a creative marketing tool to launch and position your business.

It’s one of the most popular social media platforms in the world and its engagement rate surpasses that of other networks. Based on a study in 2014, the average Instagram engagement rate for brands was 58 times higher than on Facebook. Instagram is definitely the king when it comes to engagement rates.

To increase engagement rates, one must have active followers to easily see new posts. But, how do you get real Instagram followers who will actively engage in your daily posts? The answer will be through the following tips and tricks.

Tip #1: Optimize your Instagram account

If you have an Amazon account, you know that you have to optimize your listing to increase relevance and visibility. This is the same way with Instagram. You also need to optimize your Instagram account to get real Instagram followers and stay relevant.

To optimize your account you need to upload a professional business photo, create a proper username, add a bio, and attach the link to your website. It may not seem obvious but your bio and profile image establishes your brand identity. The link in your bio is a good way to drive traffic from Instagram to your website.

Additionally, make sure that your username is readable and search-friendly. You want your followers to easily remember you, so if your name is too long it’s unlikely they will remember you. Lastly, don’t add numbers or special characters to your username.

Tip #2: Post content that your followers want

Before you start posting on Instagram, you need to learn what content your followers want to see. The goal is for you to attract them into constantly following your account. You may even notice that there are Instagram accounts that easily gained followers due to their content. Hence, you need to test which content they want to see.

Try using captions, filters, and different styles when you post your content. Look what post gained numerous likes and comments. It’s also helpful to be updated on the latest trends or popular content. This will give you an idea of what to post.

To take a step further towards your testing, you can use an Instagram analytics tool. It will make it easier for you to analyze your Instagram account. Another way is to analyze your competitor’s post. This will you an idea of what works best. Lastly, do create a schedule for your post. It’s best to post daily or thrice a week.

Tip #3: Use popular and relevant hashtags

One of the proven ways to increase followers on Instagram is to use hashtags. Hashtags are one of the best ways to look for a brand or product. It increases your discoverability and reaches.

To start, you need to look for relevant and trending hashtags. Use a tool like Task Ant to find them. Don’t pick hashtags that are already too populated because there may be a chance that you won’t get seen. Try to find hashtags that your followers constantly check. Create a branded hashtag too to make you distinct from other brands.

Tip #4: Get your brand out there

The best way for you to increase your followers is to be visible and be present. To do so, you need to work with influencers through sponsoring user-generated content. They will post about your brand and their followers will see your product or service. Their followers will be curious as to who you are and your services, so they will check your profile and follow you.

Another way for people to talk about your brand is to hold contests and giveaways. These type of marketing campaigns let’s your followers share and report your content so others may see it. You can even use hashtags for these campaigns.

Tip #5: Run Instagram ads

It wouldn’t hurt to pay to increase Instagram followers. You can run Instagram ads to increase your reach. Since Facebook bought Instagram, you can easily run Instagram ads. It’s just the same way with Facebook Ads.

You must first connect your Instagram to your Facebook page. Then create a campaign, set your payment method, and click run the ad. It’s pretty simple.

Conclusion

Instagram is a great tool for your marketing strategies. With more followers engaging in your account, it will help you increase traffic in your website. To get active and real Instagram followers, do follow our tips and you will definitely see a difference in an instant.

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