Lifestyle-tech brand hero, which is due to open a brand new 10,000 sq ft Training Club in Angel Gardens this September, has agreed an exciting new partnership with Manchester-based Balance, a healthy and nutritious food preparation and delivery service.
Food preparation is a huge trend, with well over 2 million food prepping posts appearing on Instagram alone, but preparing healthy and nutritious food isn’t always easy. People often struggle due to lack of time, imagination and even knowledge about “what is healthy”. Fear not! Balance takes away the headache and delivers clean, simple, healthy and just as importantly, delicious food direct to your door (or office). The Balance meals food system provides breakfast, lunch and dinner and takes all the guess-work away, leaving customers confident they are benefiting from tasty, nourishing meals.
Joe Gaunt, CEO of hero said: “This is a great partnership for hero and signals the continuing approach we will be taking when we open our doors to the Manchester Training Club in Angel Gardens later this month. We want to work with brands which share the same guiding principles when it comes to health and wellbeing; it shouldn’t be difficult, it should be enjoyable, tasty, it should leave people feeling empowered and ultimately promote an overall sense of fulfilment.”
This partnership will see hero Training Club members and hero Navigator* end-users take advantage of exclusive Balance meals offers.
Jem Selcuk of Balance said: “This is an important partnership for our brand because we want to demonstrate the link between good health and nutrition and physical performance. The hero Training Club are going to be epic and will offer Mancunians something truly unique. Together with hero, we can help local people become fitter, healthier and ultimately happier. We are confident this partnership will achieve some great things here in the city and beyond.”
The hero Training Club is a first for the UK and will cover every single aspect of a person’s health and wellbeing. There will be four separate zones, to reflect four disciplines; Athletic, Cardio, Rejuvenate and Stronger as well as complementary services such as counselling and mental health support, not to mention a Cryo-therapy chamber, wellbeing hub and physiotherapy on offer to deliver an amazing experience from the moment you walk through the door.
