Twitter is a huge social network, with over 400 million users worldwide. It is also an impressive resource for attracting the attention of customers. As in other leading social networks, users here compete for the audience, even buy followers (learn more on HowSociable). Twitter is a specific resource in terms of data retrieval. When people want to know what is happening in the world or need to find content on a specific topic, they go on Twitter. As a result, one of the main advantages of this network is the ability to easily share information with the masses. This makes it an ideal tool in terms of speed of information exchange.

Another important point is the ease of communication. Twitter succeeded because it directly connects consumers with their favorite brands. Instead of wasting paper on opinion polls, or forcing customers to fill out online forms, you can simply turn on Twitter and ask how people relate to your brand. This is the best network for instant information, as users communicate in real time. In this article, you will find out why a Twitter account is a must for your business. 

Why do you need a business account on Twitter?

The benefits of using Twitter to promote your business are undeniable.

1. Using Twitter, you can instantly inform your readers about all the important things that happen in your company. You do not need to prepare a long post with pictures – the message can be quite capacious. Moreover, the size of the tweet should not exceed 280 characters.

2. Here you can find new customers. To do this, use the search for key phrases related to your business. If you see that the user is interested in the services that you provide – contact them directly and make a specific offer. This works especially well with expensive goods or services when there are not so many potential customers.

3. On Twitter, you can provide customer support. Here you will be able to timely recognize customer problems and answer questions of interest to them. That is, Twitter can become a channel for operational communication with the consumers of your product.

4. You will be able to monitor your brand’s reputation online and always neutralize the negative with lightning speed if it suddenly appears. In the same way, you can receive feedback because customers pay attention to companies’ Twitter accounts if they have something to say.

5. On Twitter, you can establish working relationships with other professionals in your field or with potential partners. Communication here is informal, therefore, to start a conversation with interesting people is much easier.

6. Twitter guarantees wide coverage – thanks to the lack of borders and the viral spread of tweets, Twitter is an ideal social network for disseminating news, discussing opinions, finding customers.

7. Twitter is an effective means of communication – get data about any mention of your brand, a hashtag associated with you in real time and enter into discussions with the other users.

8. Twitter is a search engine. With the development of hashtags, Twitter began to compete with search platforms for tracking news.

9. Twitter boosts your SEO performance – tweets with the exact occurrence of keywords of interest to you can appear in Google search results in high positions.

10. Twitter helps increase sales, especially in B2B – according to the researches, small and medium-sized businesses that are promoted on Twitter have 69% more sales than companies that do not promote their business on this social network.

11. Custom Content Prevails on Twitter – ExacTarget’s surveys and studies show that 61% of Twitter users are involved in creating content for brands and businesses.

Internal Twitter research confirms that maintaining an account on this social network increases brand awareness and blog readability by 75%.

How to use Twitter?

In order to successfully use Twitter, you need to know the intricacies of working with this social network.

Here you can’t post a long read because the length of the tweet is up to 280 characters, including spaces, but it’s not difficult to interest the user with a bright title. And if you place the same long read on your site, or, for example, your Facebook profile, and insert a link to it in a tweet, you will collect a lot of traffic, and after that, a whole discussion on Twitter;

Twitter has long been famous for its social network with the best discussions on the Internet. This service is without borders and prejudices, which still unites users around the world. It allows you to speak openly and find like-minded people. True, Twitter has been struggling with Internet haters flooded with social networks and inciting flames under tweets for several years. Therefore, it is important to be prepared not only for the wave of healthy interest from the followers but also for the negative one.

The success indicator of a tweet is considered not the likes, but the number of retweets. The logic is simple – if your tweet is shared, it means there is interesting information on it, and its weight will increase, moving your profile to the top of the search.

Now that you have decided to promote your business on Twitter, you need to draw up the appropriate checklist in order to take competent and balanced steps to promote your blog, brand, or company on social networks every day.

Which tweets are worth publishing to always be in trend

To begin with, it’s worth noting that Twitter is a rather peculiar platform and the fact that you work well in other social networks with a probability of up to 90% will not go to Twitter. The audience there likes memes, jokes, sarcastic remarks, and bright news. In addition, on this platform, the trends change simply at lightning speed: a joke that is still relevant on Facebook may no longer work on Twitter.

So, which content to post:

– follow the news and react to them with reference to your company;

– retweet your customers (if their tweets are interesting and relevant);

– jokes and situational memes;

– current company news;

– answers to popular bloggers, news sources, and users, if they are also related to your field of activity.

Since Twitter is very dynamic, you need to constantly monitor the progress of events or readers will forget you. Most subscribers will not see the tweets when you first publish them. It means that you need to use Twitter several times during the day to increase visibility. Avoid prolonged periods of inactivity to keep your profile constantly updated.

LEAVE A REPLY

Please enter your comment!
Please enter your name here