According to a 2016 study by Smartinsights.com, more than 50 percent of all e-commerce traffic goes to product listing pages. The study also found 34 percent of all e-commerce traffic comes from search. Meanwhile, another study by Advanced Web Ranking showed 67.7 percent of all clicks go to the first five ranked search results. These numbers clearly demonstrate the importance of engaging in furniture product page SEO best practices for your online furniture store.
Start With Keyword Research
Before you can optimize your furniture product pages, you have to know how your customers tend to search for your products. Conducting keyword research will help you accomplish this. Get inside the minds of your customers, you can figure out how they tend to refer to your products and what information they’re likely to have when they come looking for them. This gives you the ability to ensure these terms are included as keywords on your product pages.
Write Custom Product Descriptions
Every good furniture manufacturer provides product descriptions and copying it for your site is very easy to do. However, when it comes to SEO, this path of least resistance is a dead end street. Most people are lazy, so they’ll use what’s handed to them. As a result, there’s lots of identical copy out there. Writing your own product descriptions gives you the opportunity to speak directly to your customer and infuse your descriptions with terms you gleaned from your keyword research.
Employ Long-Tail Keywords
When you’re considering how to start a furniture store, keep in mind you’re going to be up against some big players with fat budgets. They’ll have the short-tail keywords locked up. Your best opportunity lies in a long-tail strategy. Happily, long-tail keywords give you the capability of targeting customers as they are deciding, rather than still researching. These shoppers used short-tail words to get a general idea of what they were looking for. Now they are looking for specifics, which is where long-tail keywords are most effective.
Use Keywords in Titles, Meta Descriptions, H1s and Image Alt Tags
Appropriately keyword-rich pages draw positive search engine attention, as long as your usage of them is not contrived. Short calls to action in the title tags, such as special offers will get search engine users to click on your result when it appears. Product page title tags should be kept to 60 characters or less. They should also employ action verbs and differentiate your result from others that might appear around it. Image Alt Tags are a great place to embed keywords. They don’t show up for users, but search engines see them. This gives you the ability employ additional keywords on a product page without cluttering descriptions.
Deploy Product Rich Snippets
Capable of enhancing your listing with ratings information, pricing, and inventory levels, rich snippets can provide shoppers with more information, while giving search engines additional relevant material to evaluate when ranking your store.
Add Supplemental Content
In addition to providing you an opportunity to endear yourself to shoppers with compelling stories (make sure they’re relevant), supplemental content can be frequently asked questions, product guides and reviews, as well as testimonials from previous customers. This gives you an opportunity to organically infuse more keywords.
This can be tricky, as product pages tend to sell. However, you can drop links in forums when you see someone has a specific interest in a product. You can also tout your wares in social feeds and include links back to the product pages. The main thing here is to be benevolent in your approach. Make sure the mention is relevant and doesn’t come across as too self-serving.
As you embark upon this undertaking, know this process takes time for the benefits to accrue. That said, putting it off only makes it take longer. Eventually, the results of engaging in furniture product page SEO best practices will speak for themselves.