Manchester based PR and marketing agency, Down At the Social, has been appointed as retained consumer public relations agency for value retailer The Original Factory Shop.
The partnership comes after the agency delivered a series of campaigns for The Original Factory Shop throughout 2018. The activity was targeted at bringing in new customers to the budget favourite’s 168 high street stores, and focussed on its developing home and garden range plus ongoing beauty and sportswear events with national media coverage and influencer engagement.
As 2019 marks the 50th anniversary of the brand, Down at the Social will focus the activity in the first half of the year on community engagement and celebrations within the 168 stores across the UK. This will run alongside an ongoing media relations press office and bespoke campaigns focussed around key trading periods and the retailers’ support for charity Make a Wish.
In 2018 Down at the Social also handled a campaign for the brand fronted by Corrie star Helen Flanagan to promote the retailer’s range of pyjamas which were sold in the run up to Christmas to raise money for Make A Wish UK, the charity which grants wishes for seriously ill children.
Alison Palmer, head of marketing at The Original Factory Shop, said; “Since we started working with Down at the Social we have seen a marked growth in our reach as we have connected with a much wider audience who love our products and create such brilliant content around them. ”
Daisy Whitehouse, MD of Down at the Social, said; “I am so pleased that Down at the Social will be working with The Original Factory Shop on a retained basis in 2019. Between the great value beauty products and on-trend homes range the brand is offering on the high street week after week we have a fantastic offering to promote. We have solid relationships with national influencers and consumer media that will enable us to support the business to smash its targets in this its 50th year of trading.”