The UK’s Information Commissioner is proposing a system where web browsers, software applications and device settings allow people to set lasting privacy preferences of their choosing, rather than having to do that through pop-ups every time they visit a website.
The UK will today call on fellow G7 data protection and privacy authorities to work together to overhaul cookie consent pop-ups, so people’s privacy is more meaningfully protected and businesses can provide a better web browsing experience.
Chairing the meeting, Information Commissioner Elizabeth Denham will virtually meet the G7 authorities on 7-8 September. At the meeting, she will present an idea on how to improve the current cookie consent mechanism, making web browsing smoother and more business friendly while better protecting personal data.
Currently many people automatically select ‘I agree’ when presented with cookies pop-ups on the internet, which means they are not having meaningful control over their personal data.
Information Commissioner Elizabeth Denham said:
“I often hear people say they are tired of having to engage with so many cookie pop-ups. That fatigue is leading to people giving more personal data than they would like.
“The cookie mechanism is also far from ideal for businesses and other organisations running websites, as it is costly and it can lead to poor user experience. While I expect businesses to comply with current laws, my office is encouraging international collaboration to bring practical solutions in this area.
“There are nearly two billion websites out there taking account of the world’s privacy preferences. No single country can tackle this issue alone. That is why I am calling on my G7 colleagues to use our convening power. Together we can engage with technology firms and standards organisations to develop a coordinated approach to this challenge.”
The new proposals would ensure people’s privacy preferences are respected and the use of personal data is minimised, while improving users’ browsing experience and removing friction for businesses.
