The Alan Hotel in Manchester has taken a bold new approach to accommodating the evolving needs of content creators and influencers, recognising the increasing demand for content creation spaces amidst the surge in influencer marketing.
With Google searches for “influencer marketing” skyrocketing by 400% from 2016 to 2023 in the UK, hotels are inundated with requests from influencers for overnight stays or space to use as a backdrop for their content. The Alan has found a solution to the increasing inbound requests to use their Instagram-able spaces by introducing the “Room to Create” package – granting two hours of exclusive access to the hotel’s coveted Signature Rooms and Suites for influencers’ content creation needs.
The hotel’s design-led Signature Rooms embody the industrial-chic theme of the hotel. Their exposed building architecture and raw pink-toned plastered walls combined with soft furnishings have been a heavily sought-after aesthetic amongst content creators in Manchester, with beauty influencers actively seeking the en-suite bathrooms with their black and gold rainfall showers, pink ceramic sinks and tiling.
“The Alan Hotel is a design-led hotel, embracing content creators and makers from across the UK,” said Larissa Sangherra, Director of Sales at The Alan. “Whether you’re shooting GRWM content, fashion hauls or beauty tutorials, our design-led Signature Rooms offer the ideal backdrop.”
Priced at £80 for two hours in a Signature Room or £100 for a Signature Suite, the package can be booked on their website or by emailing stay@thealanhotel.com
