This week sees the launch of a major new campaign for Coronation Street. It takes the viewer back through 57 years of the soap opera, recreating iconic scenes as they were filmed in a celebration of Britain’s most popular continuing drama.
Created from an idea by Executive Creative Director Tony Pipes and directed by Caswell Coggins, the film depicts iconic scenes from each decade of the soap, showing not only the scenes themselves but also the craft involved in creating the moments we see being filmed.
Some of the scenes were recreated on the Coronation Street set whilst classic sets were recreated at Shepperton Studios by acclaimed art director Matt Gant (Life on Mars, Endeavour). The costumes were created by the award winning Michelle Mays (John Lewis – Always a Woman) using archive photography and footage and references from the soap’s archivist Helen Nugent. Actors were cast to match the original performances and emulate the moments featured.
Tony Pipes, ECD of ITV Creative, said ‘Coronation Street has a unique place in British popular culture. Everyone has a favourite scene, a memorable moment and the chance to recreate some of these was a beautiful adventure.’
Sarah Tobias, Head of Marketing and Media at ITV, said, ‘Coronation Street is on brilliant form at the moment, regularly gaining over 40% audience share, so now seemed like the perfect time to celebrate the soap. We hope viewers love reliving these classic Corrie moments as much as we have loved recreating them.’
Kieran Roberts, Executive Producer of Coronation Street, said, ‘We’re delighted to have such a brilliant marketing campaign celebrating Coronation Street’s past, present and future. These promos are simply stunning and I’m sure viewers will love them as much as they love Corrie itself.’
The film will launch on Friday 18th August on ITV and will run on the channel into next year.