Manchester rum brand Diablesse has secured its first supermarket listing in Morrisons stores – just in time for Christmas.
The brand’s award-winning Clementine Spiced Rum is now on shelf in 10 Morrisons stores across the region, after the listing was secured by Greater Manchester premium drinks firm, Ten Locks.
Made from single origin, 100% Demerara rum from the world-renowned Diamond Distillery in Guyana in the Caribbean, Diablesse Clementine Spiced Rum is made using locally produced sugar cane molasses and traditional pot and column distillation methods dating back hundreds of years.
Cleo Farman, founder of Diablesse Caribbean Rum, commented: “Diablesse has attracted a huge following in Greater Manchester since we launched almost three years ago. It’s fantastic to see our multi-award winning, unique Clementine Spiced Rum win the hearts of rum drinkers in a very competitive space and it’s brilliant to see it on-shelf in regional Morrisons stores.”
Julian Howard, Off-Trade Controller for Ten Locks, commented: “With notes of toffee apple, toasted cinnamon and bright clementine zest, the spiced rum’s sticky gingerbread notes make it a perfect festive drink or Christmas gift, so the retail listing is a timely one and we are pleased that Morrisons have given the brand some well-deserved shelf space in its north west heartland.
“We predict big things for the brand as well as healthy sales in the festive period and beyond. It’s very clear that the brand’s beautiful bottles and exceptional liquids make it a clear favourite with consumers, and it’s also a brand that has direct appeal with female rum drinkers who are embracing quality, premium serves since the national lockdowns inspired creativity with cocktail making at home.”
Diablesse Clementine Spiced Rum 70cl (abv 40%) has an RRP of £28 in regional Morrisons stores in Eccles, Dukinfield, Oldham, Denton, Cheadle, Whitefield, Bredbury, Reddish, Swinton and Chorlton.
Ten Locks is a Greater Manchester based premium drinks company with a portfolio of progressive, conscious and unique brands which offer a clear point of difference to drinkers nationwide.
