The government is considering adding pack inserts into tobacco products to encourage more smokers to quit as it launches a new consultation today.
Placed inside the packaging of cigarettes and hand rolling tobacco, they would contain positive messages to encourage people to quit and signpost them to advice and support.
The messages set out the health benefits of quitting – for example, improvements to breathing within a matter of days and a 50% reduction in the risk of heart attack within a year – as well as showing smokers how much money they stand to save by giving up, with the average person likely to save over £2,000 per year if they quit.
Smoking remains the single leading preventable cause of illness and mortality in the UK. It results in nearly 4% of all hospital admissions each year – equivalent to almost 450,000 admissions. Tobacco-related harms are also estimated to cost taxpayers an estimated £21 billion every year, including over £2 billion in costs to the NHS.
Although smoking rates in the UK are at an all-time low, by taking further action, the government will seek to cut waiting lists and reduce the burden on the NHS. Introducing pack inserts into all tobacco products in the UK could lead to an additional 30,000 smokers giving up their habit – delivering health benefits worth £1.6 billion.
Health and Social Care Secretary Steve Barclay said:
Smoking places a huge burden on the NHS, economy and individuals. It directly causes a whole host of health problems – including cancers and cardiovascular disease – and costs the economy billions every year in lost productivity.
By taking action to reduce smoking rates and pursuing our ambition to be smokefree by 2030, we will reduce the pressure on the NHS and help people to live healthier lives.
