Manchester Metro Bank local business manager Chloe Jacques is starring in the Bank’s new local marketing campaign – singing and dancing in public for the first time ever.
Metro Bank is a multi-award winning bank and has been named the top high street bank for overall service to its personal current account customers eight times in a row. The new campaign, features 23 year old Manchester native and Levenshulme resident Chloe who will not only be seen around town, but also on social media too.
Famed for its ‘people-people’ ethos, Metro Bank is featuring its own colleagues singing and dancing in its new Manchester marketing campaign. Metro Bank has changed the lyrics to famous songs to help explain the key services and difference its customers enjoy and who better to highlight these differences than the very colleagues who deliver the difference.
“Despite my lack of show business experience, when the opportunity arose, I really wanted to show how important diversity is within the financial services industry,” explains Manchester Metro Bank local business manager, Chloe Jacques. “Having my face around town was also the perfect opportunity for people to see that a 23 year old woman is a bank’s local business manager. Manchester is full of working class children with huge potential and limited opportunities, I am hoping seeing me – another working-class kid on a billboard – will motivate and inspire the city’s youth that anything is possible.
“I think the first time I see an advert it will be quite strange but I am also very excited to be present in a city that I love so much. That said, my grandad is even more excited and is particularly looking forward to spotting me on a billboard somewhere.”
“Filming was great fun – we took over a central London store – and the whole day was a world away from my normal day job. My favourite rendition was singing along to the ABBA classic – Gimme! Gimme! Gimme!”
ABBA’s Gimme! Gimme! Gimme! is just one example of the songs being used with the lyrics changed to the original tune for example – “Gimme, gimme, gimme, a bank on a Sunday; we’re the local store that will be open for you.”
All the songs used will promote the Bank’s Sunday and extended opening hours, seven days a week operation and instant access offering – customers can open an account and leave the bank with a printed bank card all on the same day.
Chloe adds: “Family and friends are so excited to see me – especially on social media. I did get talked in to doing a TikTok video which was an experience given, not only have I never danced in public before, but I don’t even have TikTok, so I am no expert. We did a video covering a Beyonce song and although we definitely gave her a run for her money, TikTok is much harder than it looks!”