Manchester based Cheetham Bell have created a new TV commercial for sweet manufacturer Swizzels to launch their new Great British Puds Chew Bars. It will introduce for the first time – Mr Swizzels, the eccentric sweet inventor who excitedly reveals how he’s created his latest delicious product.

Martin Smith, Creative Director at Cheetham Bell said “We’re very excited to finally introduce Mr Swizzels. He represents everything that’s fun and wonderfully British about the Swizzels brand. We look forward to him inventing even more wacky creations in the future!”

The magical world was created by The Beglan Brothers who seamlessly blended stop motion, live action and computer generated animation.

The extensive TV campaign runs across a range of major TV channels including ITV, Channel 4 and Sky One during hugely popular shows such as Good Morning Britain, Sunday Brunch and Come Dine With Me. It’s part of an extensive multi-channel campaign which includes PR, social media, digital advertising, sampling and influencer outreach.

Cheetham Bell is part of the Mediacom North Group.


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