Move over Banksy. Leading celebrity artist Donna Adi, who has taken the internet by storm with her colourful creations of stars such as the Hadid sisters and the Kardashians has unveiled her first ever piece of street art – and it’s on UK soil, located on Thomas Street in Manchester’s Northern Quarter.
The unique and ‘Instagrammable’ mural, specially created for payment provider Laybuy to celebrate the introduction of hundreds of new household brands to its app, features a model surrounded by various items, from lipstick to shoes.
When scanned, both in person and online, the stunning piece of interactive street art will offer people the chance to get their hands on items featured within the mural, along with items from thousands of other brands including ASOS and Net-a-Porter, Charlotte Tilbury and Nike.
Additionally, as part of the nationwide ‘Laybuy Scavenger Hunt’ competition, similar codes will be featured in select Laybuy out of home media across the country*, giving the whole nation the chance to get their hands on one of the 100 cash prizes available.
The mural has been created to celebrate the introduction of hundreds of new brands to the Laybuy app. Starting this month, customers can shop even more of their favourite brands for the first time all in one place within the Laybuy app, rather than on individual partner websites, paying for their shopping in six easy interest-free instalments over the course of six weeks.
The move means people can shop for household items, clothes, shoes, make-up and even holidays all in one go if desired, with brands added ranging from Amazon, ASOS, Charlotte Tilbury, Jimmy Choo and Nike, to Lastminute.com and Amazon. https://pages.laybuy.com/nz/the-app-is-here
The ‘Instagramable’ mural and hidden QR codes can be scanned until the competition ends at 23:59 on Sunday 19th September.
Donna Adi said: “With all of the pieces that I do, I love to celebrate modern culture, so this piece is a celebration of the items and experiences that make people happy – whether that’s a new pair of shoes or a holiday to an incredible destination. It’s really exciting to see this come to life in street art form and incorporating the code so that people scanning it could potentially win all the things I love to draw is really cool too.”
Robyn Rohloff, from Laybuy, said: “We’re excited that our customers can now shop and pay using Laybuy at hundreds of new retailers and do it all through the Laybuy app. We wanted to share some of that excitement with our customers with our “Laybuy Scavenger Hunt” competition. And like Laybuy, we’ve designed the competition so that it’s simple. Just find a code, scan it and enter your details and you’re in the draw to win money that you can spend with our merchant partners.”
