The old adage ‘waste not, want not’ has become a thing of the past, as a new survey shows that thousands of parents are regularly binning toys in perfect condition.

From Buzz Lightyear to Mr Potato Head, the British Heart Foundation’s survey found that nearly a quarter (24 per cent) of parents in the North West admit to throwing away toys in perfect condition.

It also revealed that toys’ days are numbered from the moment they leave the box, with the majority of kids losing interest in just over a month (36 days).

Over a quarter (27 per cent) of parents in the North West said their children lost interest in a toy in the first 11 hours of play.

Furthermore, the figures showed children have an average of four toys they’ve never even played with. This means there could be a staggering 162 million toys that have never been played with in the UK.

On the upside, over two thirds of UK adults (73 per cent) would buy a second hand toy for their child or children, although just over half (53 per cent) have ever donated a toy to charity that their child or children no longer play with.

According to the survey, over two thirds (67 per cent) of children’s toys in the region are predominantly made of plastic.

In light of these stats, the British Heart Foundation (BHF) is urging the public to take part in its ‘Toy Amnesty’ over the Easter break. Donating to one of the BHF’s 550 shops nationwide couldn’t be easier, with the charity offering a free toy collection service between 8th and 12th April.

Generous donors can use the #MyToyStory hashtag on social media to tell the BHF a bit about the toy they’re donating. Or why not label up your item and tell the new owner a bit about where it came from.

With the survey suggesting that 66 per cent of the nation’s children’s toys are predominantly made of plastic, the charity say the campaign could prevent many toys ending up in landfill and give them a new lease of life. Last year the BHF enabled 70,000 tonnes of items to be re-used thanks to donations to its shops.

The proceeds of all toy donations will help fund research into beating heart and circulatory disease.

Allison, Swaine-Hughes, Retail Director at the British Heart Foundation, said:

“As a parent I know how easy it can be for outgrown toys to be piled everywhere, with some not played with for months. The British Heart Foundation’s Toy Amnesty is here to help clear out those toys that are ready for a new home and a new adventure. Call the BHF for a free collection or pop in to one of our 550 shops and donate in person – you could even pick up a donated toy at the same time. Every item sold in a BHF shop helps us to raise funds for our life-saving heart research and prevents thousands of once loved items ending up in landfill.”


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