The eye market (brows and lashes) was estimated at $14.52 billion in 2018, and in 2021 was the most profitable segment in cosmetics, with a sales revenue of nearly $2 billion.

The brows have been a huge star in the beauty industry too since the likes of Cara Delevigne came in and showed us how to get those famous fluffy brows. Now a staple in our beauty routines, it’s time for a brow brand to enter the market which stands apart and offers more than a simple tint or shape – enter Brows by Sarah.

Sarah Fogg, a celebrity permanent make-up artist and cosmetic tattooist, has trained in the craft of brows for five years and owns her own salon, Brows by Sarah, along with a training academy. Her next venture, the Brows by Sarah brand, offers brow maintenance products which are the only products on the market to contain anti – ageing benefits to firm & hydrate the skin as well as formulas which help to regrow the brows.

Products available include Fluff It Up (£39.00), the super lightweight, but strong clear gel that lifts, fixes & sculpts brows instantly; Wow Brow (£39.00), a 3 in 1 brow product adding depth, breadth and definition with a regrowth property that instantly adds colour to your brow hair whilst adding immediate definition with the built-in brow sculpt. Finally Brows by Sarah offers an Airport Friendly Makeup Bag (£16.00), a deceptively spacious makeup bag to keep your travel necessities in one place.

Sarah’s product range is vegan, sustainable and cruelty free, and standing apart from the market, the products are clinically proven, naturally derived and scientifically engineered. The Wow Brow itself is revolutionary – not just brow enhancing, but a thickening serum with the choice of two pigments that instantly intensifies each individual hair for an immediate effect, whilst reactivating hair growth too. Fluff it Up also not only sculpts the brow, but treats the skin with a complex combination of plant extracts that improves skin elasticity & encourages collagen production. The product range goes above and beyond to ensure your brows are receiving long lasting results as well as an immediate pop of pigment and shape.

Long gone are the days of the ‘tadpole’ brows which we all overplucked – Sarah’s trademark super natural, fluffy and subtle looking brows can now be recreated at home – something her reputable client list including many model & celebrity clients have been visiting her for, for years.

Your brows, but better.


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