Altrincham-based digital marketing agency, Add People, have recently announced their official partnership with Vanarama National League club, Altrincham FC for 2023 and beyond.
Add People have started their 2023 partnership by funding Altrincham FC’s first ever electronic scoreboard, which will be unveiled to home fans for the first time at the Southend Utd game on 25/03/2023.
Speaking about the sponsorship and the funding of the new scoreboard, Add People’s Chief Marketing Officer, Peter Marshall, said “Over the past few weeks we have been extremely proud to announce our newly formed partnership with Altrincham FC. This football club is the hub of the community here in Altrincham, and the work they have done has always had a hugely positive impact on local residents.”
“Because of their impact on the community, we wanted to show our appreciation and help by funding their new scoreboard, in an attempt to improve the overall match day experience for fans. Our aim is for the scoreboard to become a distinct feature within the stadium, as well as increasing the commercial opportunities for the club and local businesses.”
“We ultimately believe this sponsorship will benefit the community and small businesses in Altrincham by opening up new sponsorship formats and we thank Altrincham FC for such a great opportunity.”
Sam Mackenzie, Director of Partnerships at Altrincham FC also said “We are absolutely thrilled to unveil our new scoreboard – we just can’t wait for our fans to see it.”
“This is the first time in our club’s history that we have had an electronic scoreboard, and this will help create new ways for our club to engage with loyal Robins fans, through visual announcements, videos, on-screen messages, and more. Improving interactions and match day experiences with the aim to bring everyone closer together!”
“This addition to the ground will open up so many avenues for the club going forward and we’d like to thank our partners at Add People for making this possible.”
