Business events are an excellent opportunity to increase brand exposure and boost your sales. Although most companies today focus almost solely on their digital marketing campaigns, there’s nothing like showcasing your products in front of people at an event. If you plan to attend a local trade show, conference, convention, or any other type of business event soon, here are some tips that will help you successfully promote your business.
Promote the event on social media
After you register and secure an exhibition stand at an event, you should start promoting it on social media. Let people know that you’ll be at the event by making posts on Instagram, Facebook, Twitter, and other social media websites on which you have profiles. Make sure to add hashtags related to the event, so that people can find your posts easily.
One of the best ways to generate hype for your exhibition booth before the event is to offer a small discount to anyone who shares your posts on social media. With a successful social media marketing campaign, attendees will recognize your brand as soon as they visit the event.
Get to know the attendees
Hire enough staff to ensure each attendee that visits your booth will have someone to talk with about your products. Encourage your staff to always take the time to get to know the people that approach your booth. When you connect with attendees, it will be easier for you to sell them products or have them leave their contact information to receive updates about upcoming discounts and promotions.
You can even conduct market research at the event by encouraging attendees to fill out a survey when they approach your booth. It’s recommended that you hire iPads for events for this purpose. Tablets are awesome interactive tools that you can use to gather information about customers, receive feedback, and present your products to attendees.
Host a giveaway
You can generate more interest at your exhibition stand by hosting a small event within the event. For instance, you can host a giveaway that involves doing a small task for a chance to win one of your best-selling products. This is an excellent way to gather contact information from attendees.
You can host a giveaway in which the only requirement is that each participant provides you with their email address. Select a few random emails at the end of the event and send them your products as gifts. You can then use all of the emails you gathered as potential leads in the future by adding them to your mailing list and sending them newsletters.
Become an event sponsor
You can increase brand awareness by sponsoring the event you plan to attend. Contact the organisers and find out how much it would cost for you to become a sponsor. The price varies depending on the size of the event and its popularity. You’ll likely have at least a few fixed sponsorship tiers to choose from, each of them with specific perks. Consider your budget before you decide which sponsorship tier you should pay for.