Manchester-based eCommerce agency, Visualsoft, is celebrating an impressive tranche of online sales statistics for its clients across the last quarter of 2019, bucking the trend of falling sales seen in so many parts of the retail sector.
Throughout the last three months of 2019, Visualsoft recorded double-digit growth across four key eCommerce metrics compared to the same quarter in 2018. Their number of retail transactions via direct visits to their websites were up by a hefty 34.27%, whilst the number of transactions via social media was up by a similarly impressive 27.7%.
This growth translated to strong revenue growth across all eCommerce channels. The organisations recorded revenue growth of 11% year-on-year via direct-to-site online shoppers, and revenue growth of 14.1% for sales via social media.
On Christmas Day the most popular time for online shopping proved to be 20:00, though the biggest spend was between 10:00 and 11:00.
The most popular sectors for shopping during the festive period were fashion, jewellery and footwear, suggesting that plenty of online shoppers were looking for outfits for the party season. These were followed by furniture and home, sports and outdoors.
By contrast, the amount spent and the quantity bought in the retail industry as a whole fell by 0.9% and 1% respectively during the so-called Golden Quarter, compared to the previous three months.
“We couldn’t be happier to see these results for our clients. They’re an absolute testament to the talent and hard work of our team, and partners, and to Visualsoft’s commitment to taking a truly 360-degree approach to ecommerce. It’s not just about designing and building the most compelling, innovative retail websites – vital though that is – it’s also about considering all aspects of digital marketing, and thinking creatively about how to drive traffic to the websites, and how to convert those browsers into buyers once they get there.
Through this careful consideration, and work with our payment and marketing partners, we have been able to buck the declining retail trend and support our clients achieve some of their best trading results ever. The detailed insights which we’re able to harness allow us to tailor ecommerce and marketing strategies to our clients and their customers. We’ve worked hard at developing our social media offer over the past year, and are thrilled to see sales and venue via social media recording the highest growth of all.”
(David Duke, Chief Operating Officer at Visualsoft)