Global sports company PUMA and its iconic ambassador, Usain Bolt, will be touching down in Manchester this weekend for an unmissable event at the launch of JD Sports’ brand-new global flagship store at the Trafford Centre.
Celebrating the latest and biggest chapter in PUMA’s brand campaign, Go Wild, the morning promises fast-paced action, exclusive giveaways, and a chance to meet the fastest man in the world. Fans can expect an electric atmosphere, with Bolt and YouTube sensations Beta Squad hyping the crowd as they co-host a live sprint showdown on a purpose-built running track outside the store.
Lucky audience members will be chosen at random to race as part of Team Bolt and Team Beta, going head-to-head in a relay race around the track. Members of the winning team will each receive a £250 PUMA x JD gift card, with limited-edition prizes for the runners-up.
Alongside the trackside action, shoppers can jump on the ‘Chase the High, Win the Fit’ treadmill challenge — a high-energy in-store race encouraging everyone to get involved and feel the runner’s high, with prizes up for grabs, including MagMax NITRO™ and Magnify NITRO™ 3 running shoes, plus Manchester City tickets. Both experiences celebrate the launch of PUMA’s performance running range, featuring cutting-edge NITROFOAM™ technology, blending community, competition, and performance gear.
Whether you’re a Bolt superfan, want to get your hands on the latest PUMA trainers, or just up for something different this Saturday morning, this is your chance to chase the runner’s high — and maybe even race alongside a legend.
Event Details:
Location: JD Sports, Trafford Centre, 48 Regents Crescent, Unit L12, M17 8AP
Date: Saturday 7th June, 2025
Time: 09:30AM start
