As a business owner, you must have some basic knowledge of visual merchandising so that you can showcase your products in the best light possible and ensure that you can entice customers to shop with you. Then, if you are struggling with knowing how to conduct visual merchandising within your business, here are some top tips.
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Use Signs
It is no good developing stunning visual displays if your customers have no way of knowing what they are looking at or how to navigate your shop appropriately. Therefore, instead of being completely reliant on graphics that can often be misinterpreted and leave more questions than answers, you should always complement these graphics with written information, such as the product name and pricing. You should also encourage people to look around your shop and to find what they need by introducing signs that can direct people to the section of the shop that they are looking for.
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Invest in Mannequins
If you own a retail shop, it is vital that you invest in mannequins for your shop, especially if you sell clothing. Although it can be easy to show how much other products operate and look without the use of props, clothes can look completely different when they are off the hanger. Then, you should consider investing in mannequins for your shop that will show your customers what products will look like when they are worn and which can be placed within larger scenes on your business premises.
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Create a Great Layout
The layout of your shop is also important, as this can help your shop to feel spacious and relaxing rather than stressful and crowded. Your layout should make logical sense, and the different sections should blend into each other seamlessly. You should split products into different departments when you have them on display and ensure that you do not change the layout too often so that people can easily find the products that they are looking for. You should also make sure that any paths or corridors are wide enough for people to pass by each other and for wheelchair users and other disabled people to get by.
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Use Other Senses
You should also incorporate other senses within your visual merchandising. For instance, some shops can benefit from the use of incense or other smells that can create an atmosphere and even showcase products that you are selling. You should also consider using music to create a fun mood and put people in the mindset of shopping, especially if it is coming up for a special occasion, such as the holiday season.
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Create a Theme
It also works well to create a theme for your shop and change this up regularly. For example, many shops create window displays for the different seasons and upcoming calendar and local events. By creating a theme, you can get people ready for the season ahead and ensure that your shop remains fresh and relevant with bright and engaging displays.
