When you have a business, having social media presence on popular social platforms is a MUST. It’s never optional. If you want to reach your marketing goals, you need to tap into the huge potential and power of social media. Today, social media is more than just a place to find an audience and grow your business. It’s a place for creating space for your business in the online marketplace.
You might think that social media handling is just easy. All you got to do is post, like, and share, right? Not really. Marketing in social media is far more complex than it once was. It requires expertise, time, and the right strategy to succeed. The good news is that there are plenty of tools to help you be more efficient in your marketing goals. In this post, we’ll be sharing the best social media automation tools available today. We’ll give an overview of their benefits, features, and other details you might need.
What is Social Media Automation?
Social media automation is the use of tools that reduces your time and effort in doing social media-related tasks. It improves your daily social media processes — and makes your workflow faster and more efficient. With social media automation tools, you can spend less time managing your social media accounts to focus on other important tasks. You’ll also increase your reach, engagement, and impressions!
Since the first social media automation tool was invented, automation is already a critical part of digital transformation. It’s also continually evolving, with developers now using artificial intelligence and machine learning models to create better automation tools.
People who use automation for social media are usually social media managers who handle a lot of monitoring and customizing content. To ensure growth and regular engagement on the accounts they handle, they use social media automation tools to analyze their performance. However, they’re not the only people who use automation tools. Today, business owners, freelancers, and agencies also use automation tools!
Best 3 Social Media Tools
Wondering what social media automation tool is the best? Here are our top picks for the three giant social networks: LinkedIn, Facebook, and Twitter.
Dripify for LinkedIn
Dripify is our top pick for the best LinkedIn automation tool. It’s also one of the best LinkedIn lead generation software. It provides useful and advanced prospecting tools that help businesses and brands improve their marketing efforts on LinkedIn.
It has tons of amazing features that make LinkedIn marketing exceptionally easy. For example, Dripify allows you to bypass the limit and send more than 500 connection requests each week. You can do this safely without risking any bans for your account.
With Dripify’s drip campaigns you can create a fully automated sales funnel through the use of LinkedIn activities. You can select smart conditions, set delay time, and increase your LinkedIn lead generation. With its organized and easy-to-use dashboard, you can manage your whole sales team. You can also copy and paste URLs of profiles in your program which you can import as a CSV file.
Dripify’s smart integration system also allows you to use other tools with Dripify. Through Zapier you can use Dripify along with your favorite software such as Hubspot CRM, Google Sheets, Asana, and many more.
Summary of Dripfify’s Features
Here’s an overview of Dripify’s most useful features for lead generation:
- Automated sales funnel
- Advanced safety algorithm
- Easy exportation of data to CSV files
- Lead generation and nurturing
- LinkedIn analytics
- LinkedIn team management
- Messenger tool
- Organized and visually appealing dashboard
- Software integration
Who can benefit most from Dripify?
Dripify’s amazing features make it one of the most beneficial automation for LinkedIn. Entrepreneurs, digital marketers, digital marketing agencies, and businesses of all sizes can use Dripify for easy automation.
Business owners can use Dripify to put their prospecting tasks on autopilot. If your company has a huge sales team, you can use Dripify to manage their campaigns—while you view and analyze their progress from the control panel.
For marketing agencies, Dripify can do many time-consuming campaign-related tasks in just minutes. You can also make all messages personalized so that it doesn’t look computer-generated. This is great if you’re handling more than one LinkedIn account.
For recruiters, Dripify can help you find the top talent by filtering more than 2000+ candidates each month. This will help you search for the right person for the job and fill up vacancies very quickly!
Skai (formerly Kenshoo) for Facebook
Skai is one of the best social media marketing tools in the industry today. It also won the Digital Commerce 360s leading vendors to the top 1000 Retailers report. Skai’s paid search and social solutions help advertisers build effective marketing strategies to reach customers across channels.
Today, Skai is the leading technology used by brands to improve their social media marketing across all digital channels. Skai’s offered solutions are all data-driven and beneficial for all channels. Its primary clients and customers are brands and agencies looking to increase their advertising reach on Facebook, Google, Instagram, Pinterest, Snapchat, and more.
Skai, in our opinion, is the best automation tool and advertising management app for Facebook. It’s basically a social media tool designed for marketers to connect better with their customers on Facebook. It works by helping marketers improve their social media interactions, engagements, and advertising. With the help of Skai, businesses and organizations can find clients and prospects easily. It can also improve a company’s reach online by reaching more customers.
Summary of Skai’s Features
- Advanced metrics and reporting tools for campaigns
- Agile Facebook creative management
- App advertising reporting
- Audience management
- Create campaigns, ad, and ad sets
- Cross-channel integration
- SEO integration plus keyword tool
- Scenario planning
Who can benefit most from Skai (formerly Kenshoo)?
Skai is the best platform for brands, agencies, and developers when it comes to automating their marketing investments via native API solutions. It’s the perfect tool for consumer engagement for every stage of their purchasing decision.
For brands, Skai’s automated campaign creator allows you to drive a high volume of clicks for your ads. It reduces marketing efforts while maximizing performance. Agencies and developers using Skai will find their analytics useful in gaining insights across their online and offline performance.
Overall, Skai’s features will help so much in acquiring new customers, driving revenue, and gaining market share. It will also maximize marketing investments by generating qualified traffic. You’ll also get to personalize the customer experience. Skai’s automation tools allow you to deliver content to consumers at the right time. This allows you to have a consumer-centric approach in your business.
Buffer for Twitter
Twitter is another important social networking platform for business. It’s also one of the most challenging to manage. To be successful on the platform, you need to be active—and tweet every single day or maybe just several times each week! But who has time for that if you have a full-time job and lots of other chores to do?
If you need a simple and efficient automation tool for Twitter, we suggest checking out Buffer. Buffer is a scheduling platform that helps you plan your social media posts ahead of time. The best thing about Buffer is that it can schedule posts for different accounts. If you’re a social media manager who handles a lot of accounts, Buffer can make it easy for you.
Summary of Buffer’s Features
- Custom scheduling for each social platform
- Data report and social media analysis
- Easy article or content sharing with Buffer’s browser extension
- Smart social media calendar (plan content months ahead!)
- Smart tracker of top-performing content
Who can benefit most from Buffer?
Buffer’s social scheduling features make it one of the best automation tools for social media managers, freelancers, and marketing agencies.
Social media managers who spend most of their time creating posts, tailoring posts for each channel, and planning them in their calendars will find Buffer the perfect tool to organize everything. Buffer’s amazing extra tools such as link shorteners, video thumbnail creator, tagging, and hashtag managers, simply make every social media task fun and easy!
For freelancers, buffer’s app integration makes it easy to do work online. Its browser extension allows you to open the “composer” on almost all kinds of web pages. You can also use other apps with Buffer such as Canva, Google Drive, and Dropbox to manage your media. It’s also compatible with Zapier which opens more opportunities to use your other favorite tools and apps.
Marketing agencies will find Buffer a great team management app as well. Its smart workflow tools allow managers to create permissions who can draft and approve posts in your team. Its easy account switching feature also makes managing multiple accounts and channels easy. You don’t have to log in and out!
