Fans of Greggs’ trademark sausage rolls and steak bakes will soon be able to look like their favourite snacks as well as eat them, after the fast food chain teamed up with Primark to launch a Greggs-themed fashion line.
Greggs, which also makes vegan snacks and sweet treats, said the partnership would see a limited-edition 11-piece collection of Greggs branded merchandise, including hoodies, available at 60 Primark stores across the United Kingdom from Feb. 19.
The world’s largest Primark will now play host to the world’s largest Greggs, with the launch of a unique concept – ‘Tasty by Greggs’. The 130-seater café will open its doors in Primark’s Birmingham store on Saturday 12th February at 8.00am offering a menu that features customer favourites including sausage rolls, bakes, pizza, sweet treats, a range of freshly ground coffee, alongside hot food-to-go. Customers will also be able to make click + collect orders via the Greggs App.
Inside includes a range of design features that deliver customers with the ultimate Greggs experience, from relaxing in doughnut inspired seating areas, spotting flying Vegan Sausage Rolls, taking snaps for social media on a Sugar Strand Doughnut Swing or simply enjoying a shopping break in the Greggs picnic area. There will also be a refillable water station and a self-serve coffee cart offering customers the chance to skip the queues and enjoy a freshly brewed hot drink using contactless payment.
The new ‘Tasty by Greggs’ café takes over the mezzanine level and is the latest experience to open within Primark’s flagship store, which alongside its extensive fashion and homeware ranges also includes Smokey Barbers, the Primark Beauty Studio and Disney Café.
For those who can’t get to Birmingham there’s still a chance to get a piece of the action as Greggs and Primark will also be launching a limited-edition, 11-piece clothing collection available in 60 Primark stores across the UK from Saturday 19th February. More details of what will be included in the range will be shared leading up to the launch date.
A video on Greggs’ social media channels said: “One does tidy food, one does fashion. Together we’re unstoppable.”
Tim Kelly, Director of New Business Development at Primark added:
“We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love. We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.”
