Snapchat, Reddit, TikTok and YouTube have today partnered with the government to encourage young people to get the Covid vaccine.

The partnerships come as all adults aged 18 and over are invited to receive a vaccine in England as the vaccination programme continues at unprecedented pace and scale.

Snapchat users can use NHS stickers, a filter, and later this month, an augmented reality lens that all read: ‘I’ve had my vaccine’ for UK users to share on their accounts.

The platform is also hosting a series of question and answers with medical experts on the Prime Minister’s snapchat account.

The most recent took place on Saturday 19 June with Dr Kiren Collison, the interim Deputy Medical Director for Primary Care for NHS England, who answered questions from the public about the vaccine.

Snapchat has also expanded its: ‘Here For You’ feature which provides in-app resources to people looking for more information around health, mental health and wellbeing.

When someone searches for ‘COVID-19’, ‘vaccine’, ‘NHS’ and ‘vaccination’, they will have access to expert NHS resources on the vaccine to make sure they are well informed, build confidence and tackle misinformation.

The community network platform Reddit has hosted 2 live ‘ask me anything’ sessions on its coronavirus forum, featuring experts such as Dr Amalina Bakri answering questions from Downing Street. Reddit will continue to host question and answers over the coming weeks to help people access factual and reliable information from a range of experts.

TikTok’s support for the vaccine rollout includes adding the NHS ‘I’ve had my COVID vaccine’ stickers to its library for users to share, and working with Team Halo – a group of scientists using the platform to provide the latest information on vaccines with entertaining and shareable videos.

Vaccines Minister Nadhim Zahawi said:

I’m thrilled that some of the leading social media platforms are joining forces to boost vaccine uptake among younger people. This is another incredible asset to our vaccination programme, which is already saving lives.

The vaccine is our way out of this pandemic and we have made incredible progress so far with more than 4 in 5 adults receiving at least one dose and all adults being invited.

I encourage everyone to get the jab – it could stop you becoming seriously ill and protect your loved ones.


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