Supermarket Lidl reported a 7% rise in sales over the four-week period before Christmas, with demand for holiday staples such as turkey and pigs in blankets pushing its turnover to a record high.
Meanwhile shoppers also turned to the discount retailer to buy their champagne and party food as Lidl said that it welcomed almost two million more customers than ever before over the key festive season.
Ryan McDonnell, chief executive officer at Lidl GB, said: “For three decades, Lidl has been providing households with access to unbeatable quality and value at Christmas.
“This year, we were thrilled to welcome more customers than ever before.
