PR Agency One has been appointed by Allied London, an award-winning property development and investment company, to launch Enterprise City, an inspirational new media, tech and cultural cluster in Manchester.
The award-winning PR agency’s B2B division was awarded the work following a competitive pitch. It has been briefed on communicating Enterprise City’s vision, to create a place for scale-up and global tech businesses to grow and root their headquarters, as well as launching Enterprise City, its component buildings, and Exchange – a new digital and technology programme for ambitious entrepreneurs.
Allied London’s latest landmark project is the creation of Manchester’s newest district, which will pioneer the future of tech and digital in the UK. Enterprise City is a global idea and initiative to gather future tech pioneers in one place, and is being implemented in Manchester city centre.
The property development and investment company will nurture the next generation of tech start-ups and scale-ups, as well as attract established tech businesses. It will provide a home for each business’ global headquarters, through the creation of exceptional workspaces, inspiring cultural spaces and bespoke city centre living on the 2 million sq ft site.
PR Agency One will work alongside key industry stakeholders, business leaders and Allied London’s knowledge partners to create a community of like-minded and forward-thinking entrepreneurs and global organisations, and raise the profile of the unique work and living hub.
James Crawford, managing director of PR Agency One, said: “We’re thrilled to have been selected as the PR agency to support Allied London in developing the UK’s new home for tech businesses – with ambitions to rival Silicon Valley. It is no secret that Manchester is a fantastic place to start and scale a tech business, and with the support of Allied London, and its latest brand-new facilities, I have no doubt we will see some of the next big tech businesses born out of this new tech hub.”
Helen Aldridge, marketing director at Allied London, said: “PR Agency One has a fantastic understanding of what we want to achieve and the vison and values of Enterprise City, as well as what is needed to cultivate an environment fit for growth. Its strategy for attracting a series of ambitious entrepreneurs and established tech companies set it apart, and is one which will place Allied London and Enterprise City at the centre of the UK’s tech and digital industries for years to come.”
This is the most recent in a series of account wins for the consumer and B2B PR agency, which has pioneered its own suite of PR measurement products. PR Agency One was awarded a Gold Innovation Award for New Measurement Methodologies at the AMEC Awards 2019, and was named Outstanding Public Relations Consultancy of the Year at the CIPR Awards 2019.