Oatly, the world’s original and largest oat drink company, has launched its latest innovation – Oatly Vanilla Soft Serve ice cream – into the UK market.
Oatly Vanilla Soft Serve is available to food service providers and is an innovative step forward in alternative dairy food innovation – providing the cold, creamy texture of soft serve ice cream but made with oats. Oatly Vanilla Soft Serve is suitable for vegans and is soy and dairy free.
Oatly Vanilla Soft Serve was first previewed to UK customers during London Coffee Festival in April and is now available with a range of launch partners, including The Breakfast Club, Saint Espresso, and Fortnum & Mason – where you can experience Oatly’s delicious soft serve ice cream in The Parlour in the iconic department store in Piccadilly.
JENKI will be using the product to create a unique Matcha Soft Serve ice cream available in their Matcha bars across London, and plant-based restaurant chain, Neat Burger, backed by Leonardo DiCaprio and Lewis Hamilton, will also exclusively be using Oatly Soft Serve in its soft serve shakes.
Throughout the summer, Oatly Vanilla Soft Serve will be touring the UK appearing in popular seaside resorts such as Brighton, Margate, Weymouth and Weston-Super-Mare and at festivals including Bluedot, Lost Village, All Together Now and This Bright Land. Follow the pink truck’s journey and try Oatly Vanilla Soft Serve for free. To celebrate the launch elsewhere in Europe, Oatly also opened the first vegan soft serve pop-up shop in central Amsterdam.
“At Oatly, we’re committed to making it as easy as possible for people to incorporate more plant-based food and drinks into their everyday life,” Bryan Carroll, general manager for Oatly in the UK and Ireland said. “That means creating products for every occasion where you might typically find dairy – whether that’s shops, cafes, hotels, festivals…and even ice cream trucks.”
This year, Oatly has launched more products into the UK market than any year previous. Last month, Oatly introduced four new drink products: Oatly Whole, Oatly Semi, Oatly Light and Oatly “No” Sugars available in all major supermarkets.
