A school pupil from Greater Manchester has been crowned the winner in Aldi’s nationwide lorry design competition, as part of its ongoing partnerships with Team GB and ParalympicsGB.
The supermarket asked young people across the country to hand draw a design for its next lorry, with Joshua, aged 10 from Mottram C of E Primary School winning the competition.
The designs had to inspire others to enjoy healthy and sustainable food, with Joshua’s winning design focusing the array of fruit and vegetables that Aldi sell and how eating healthy can make us feel better.
The judges, including Emily Campbell, were impressed by Joshua’s creation, which will now be seen on an Aldi lorry as it delivers the supermarket’s products to stores across the country.
The supermarket has also rewarded the young artist with Aldi vouchers and an exclusive Team GB and ParalympicsGB goodybag. Joshua’s school will also receive £1,000 to spend at Aldi.
Jemma Townsend, Marketing Director at Aldi, said: “The Design a Lorry competition is part of our collaborative efforts with Team GB and ParalympicsGB to promote healthy eating among young people.
“We had more than 12,000 entries from talented young artists, but it was Joshua’s design that really stood out to our judges due to the detail of his drawings and how his design highlighted the impact that healthy eating can have on us all.”
Tim Ellerton, Commercial Director at Team GB, said: “There were so many strong entries this year, it made it difficult to pick just two winners. However, Joshua’s design captured the topic of healthy and sustainable food perfectly.”
Jenny Seymour, Commercial Director at ParalympicsGB, said: “Joshua’s winning design showcases brilliantly the importance of fresh and healthy food. Our athletes enjoyed surprising him at school last week when his winning design appeared on the road for the first time, and hosting an assembly for the pupils.”
