What Media has expanded its Manchester team with two new hires to tackle client wins and business growth.

Jordan Porrino, formerly Social Chain, will join the video agency as a second producer at the end of the month.

With a wealth of project management experience, Jordan will bring a variety of expertise in graphic design, storyboarding, photography and videography to the What Media team.

The agency has grown through the pandemic, kicking off 2021 with several new clients and project briefs, including Marketing Manchester, Places for People and The Invisible Orthodontist.

Nick Hussey has also joined the agency as a non-exec board adviser. The creative operations expert has supported What Media to set up a new board structure. Working with directors, Nick has helped to strategize roles and responsibilities, introducing a new KPI structure and support on recruitment and mentoring plans for employees.

Nick has also been coaching What Media’s three board directors as they look to take their business to the next level and grow.

Nick Hussey – who works with the team two days a month – said, “The What Media team has such a great work ethic and ethos that belies their ages, and their success during the pandemic has been inspirational. The team has a real appetite to learn and seek outside perspective to make their business even better, which is admirable.”

He added, “It has been great to see our early discussions and plans come to life and results already happening for the business. I love being part of the What Media family philosophy and feel privileged to be part of the team.”

Nick worked for McCann Manchester as creative operations director for seven years. He then left the agency to work for Forever Beta as chief operating officer. A Londoner who moved ‘up north’ 10 years ago, Nick has refined his creative business skills over 27 years working in the industry, including eight years with Mother London.

Creative director of What Media, Chris Townsend, said, “It is great to have someone of Nick’s expertise and background on board as a non-exec adviser. He provides a new perspective, that allows us to shape our business and focus the direction we want to go in to grow.”

Speaking about the latest recruit, production director, Sam Picton added, “We look forward to welcoming Jordan onto the team. It is really exciting time for our business as we expand, I’m sure he will do a great work with our fantastic clients.”


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