The Manchester based holiday firm On the beach have reported an 11% rise in pre-tax profits to £27.9 million for the year to September 30.

1.7 million customers booked with the group, with underlying profits up 20% to £35 million and momentum has continued into the new financial year, with bookings for winter 15% higher year-on-year, while they are 8% up for summer 2026.

Shaun Morton, Chief Executive Officer of On the Beach Group plc, commented:

“I am pleased to report another strong performance which marks our fourth consecutive year of growth. During the period we achieved TTV of £1.25 billion and sent a record 1.7 million customers on their beach holidays and city breaks.

As anticipated, we achieved our biggest summer to date as customers continued to prioritise their summer holidays.

“Investment in our technology platform has facilitated this year’s growth and enabled us to treble our addressable market. Not only are customers able to find a package holiday to suit their needs within seconds, but they also have more choice than ever before. Our strategic expansion areas, including City Breaks and Holidays for customers from the Republic of Ireland continue to build momentum, already contributing 8% of FY25 booking mix, whilst the recent launch of Cruise complements our offering and I am excited by the opportunities in this new, high growth market.

“Demand for On the Beach holidays remains strong and, despite the broader consumer environment, booking trends indicate that consumers will continue to protect their holiday. Our Winter 25/26 forward order bookings are currently 15% ahead of last year as customers travel to our key destinations during the winter months. Bookings for Summer 26 are encouraging and give us confidence that we will deliver another record summer. This positive trading momentum, coupled with ongoing growth opportunities within our core Beach offering and expansion areas, means we are on track deliver on our medium term ambition of £2.5bn TTV, £100m EBITDA, £85m PBT and 38.7p EPS.”

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