Customers at intu Trafford Centre looked on in amazement as intu, launched its autumn/winter campaign in high-flying style with renowned designer Celia Birtwell.
Suspended thirteen metres from the ground at the top of the Main Dome inside intu Trafford Centre, an aerial artist showcased intu’s exclusive stunning new must-have print created by distinguished designer Celia Birtwell to mark 2015’s autumn/winter fashion season.
The print was transformed into an incredible long, flowing gown by Manchester School of Art fashion graduate and 2015 Fashion Innovation Award winner Hannah Sykes bringing together two of the regions hottest fashion innovators in a celebration of Manchester fashion never before seen.
The exclusive intu Jacobean print will be used for intu’s national autumn winter campaign as well as becoming part of the brands uniform.
It’s the first time that the brand has collaborated with a fashion designer to welcome in the new seasons’ fashions at its centres across the country.
Customers from intu’s 15 regional shopping centres will also be able to get their hands on their very own limited edition Celia Birtwell tote bag through in-store competitions, online and via gift card promotions.
Celia Birtwell, originally from Salford, has worked with some of the hottest fashion houses in the world including most recently world-renowned Italian fashion designer Valentino, her prints have adorned the world’s rich and famous including Kate Moss, Keira Knightly, Rachel Weiss and the wives of The Beatles and Rolling Stones.
Celia Birtwell said: ““I was very pleased to collaborate with intu as Manchester has a very special place in my heart, it is where I come from and where my design career started.
“Jacobean is a classic print that speaks to all generations and genders and I am thrilled and honoured that intu has decided to use it in their uniforms and to make it into bags for some very lucky shoppers.”
Hannah Sykes said: “It was a great feeling seeing my design on the aerial artist at such a big event.”
“It has been an honour to have been chosen to design the magnificent dress with the beautiful print by Celia Birtwell and it’s great to see the reaction here at intu Trafford Centre.”
