Manchester City have unveiled key details of its brand-new museum experience, designed to immerse visitors in the history and culture of the Club.
Set to open later this year in the heart of the £300m Medlock Square entertainment district at Manchester’s Etihad Campus, the experience will complement the award-winning Manchester City Stadium Tour, which ranks among the UK’s top five visitor attractions on TripAdvisor.
Visitors will be able to relive nostalgic environments from throughout the Club’s history, take part in interactive experiences including football challenges, or pose with all 48 major trophies won by the Club’s first teams.
The experience will also feature the ‘City x PUMA Arena’, an interactive area where visitors can take part in a variety of active football challenges to test their football ability.
Commenting on the plans, Danny Wilson, Managing Director – Manchester City Operations, said:
“Building a completely new museum has allowed us to create an immersive experience that celebrates the people and moments which have shaped Manchester City.
But our story isn’t traditional and straightforward, so why should our museum experience be? We want something different. Something immersive which will resonate with our fans, as well as excite the wider city. In doing so, we have developed something that appeals to fans, complements the Etihad Campus and provides a yearround attraction for the city.”
The museum has been designed by Ralph Appelbaum Associates (RAA), the world’s largest award-winning practice dedicated to the planning and design of museums and narrative environments.
