Mustard Media has secured a 12 month strategic partnership with The Yacht Week, the world’s first international floating festival company.
The team at Mustard Media has worked with The Yacht Week since August 2020, developing launch strategies for their global events calendar including trips in Croatia, Greece, Tahiti, Bahamas, Martinique and St Lucia.
The new 12 month strategic partnership will see Mustard Media advising on the marketing strategy for the festival for the year ahead and includes Mustard Media’s flagship strategy services, the Launch Hack and Growth Hack.
This will be delivered by a team of creatives and strategists, headed up by Mustard’s Strategy Director, Sian Bennett.
Sian Bennett said: “I couldn’t think of a better partner to work with. It’s been an inspiring process working with Nik, Annie and the incredibly talented team at The Yacht Week.
“They are a team of innovators with a passionate culture built on attention to detail in everything they deliver – from customer experience to marketing campaigns. They are the very best at what they do, at every level. The Yacht Week provides an unrivalled experience like no other event I’ve seen before.
“The strategic partnership allows us to add more value throughout the campaign and build on the growth of the business that we’ve achieved together in the past 18 months.
“We now have more touchpoints and greater visibility across campaign performance allowing us to work closely with The Yacht Week team to both proactively plan ahead for key launches and announcements, as well as be reactive with the strategy based on real time results.”
The Yacht Week group hosts floating festival experiences around the World, and Mustard Media will oversee the marketing strategy across all destinations.
Nik Valentine, Director at The Yacht Week said, “It’s been a pleasure working with the team over at Mustard Media for the last 18 months across 3 launches. To leave a 1 day workshop with a clear structure and plan it is a massive time saver and has been invaluable especially during the pandemic. The extra sparks of creativity from their team as well as their current and past industry knowledge makes a huge difference. Using their insights and suggestions across 2 of our summer launches we doubled our email sign-ups YOY and smashed our previous all time record for total pre launch leads.
The help and structure ment that despite the pandemic we managed to create some of our best ever launches.”
