The deal entails £10k for 5% of the business from guest dragon Gary Neville, £20k for 10% from entrepreneur Steven Bartlett, matched by an additional £20k for 10% from businessman Peter Jones.
On the deal, Mancunian founder Liam Browne, who launched the business in 2012, says: “I’m ecstatic to get three Dragons on board. I cannot wait to start working with Steven Bartlett to strengthen and amplify my business and marketing strategy to further my mission of shedding light on the true magical and healing wonders of Cacao.”
Steven Bartlett added
”From the moment Liam walked through the Den’s doors I was captivated by his calming aura and then his engaging pitch. I believe the business he set up over 10 years ago certainly sets itself apart from competitors and I’m truly looking forward to supporting Liam in scaling the company to new heights and disrupting the holistic wellness market.”
