Manchester digital agency, MadeByShape, has completed an acquisition of goodwill for the clients of Leigh-based Forte Trinity, a provider of commercial website design and search engine optimisation across Greater Manchester and the UK, doubling its current client base.
The move will see MadeByShape take on an extra 110 clients based in the North West bringing in an additional £71,000 profit to the business. Despite the extra work, the agency will not need to grow the team at first thanks to its innovative business model and streamlined ways of working. With its people-first focus, MadeByShape ensures it has a mix of staff with the right skill sets to meet clients’ needs, rather than simply hiring more people, meaning it has the capabilities to create top class work while still growing the bottom line. And with a fully hybrid approach as standard, supported by the very latest digital technology platforms, the agency has everything in place to look after all 110 of these new clients.
All of the new clients will benefit from the agency’s decades of experience in branding, web design and development and SEO. Using this expertise, the business will also be a looking at how it can help its new clients to evolve their own web presence and digital communications by tapping into MadeByShape’s experience which could potentially add as much as an extra £1 million to the bottom line, should every client take up the web build services of MadeByShape.
Andy Golpys, Co-Founder and Director, MadeByShape said: “This opportunity will help us enormously in growing our profits without having to invest in additional resource to service the business. We have a huge opportunity to grow these new clients organically by upselling our existing services such as brand development, website design and development, and SEO which is very exciting for the team.”
MadeByShape has seen a 120% uplift in new website instructions since the start of 2022, signifying a strong business recovery across the North West region and beyond. Over the last 12 months, it has also added 150 new clients which translates to growth of 150%. The company also reported a 36% increase in turnover and a 28% increase in net profit compared to the previous year.
MadeByShape was founded in 2010 by Andy Golpys and Jason Mayo and has become a recognised leader in the creative and digital industry, including eCommerce and organic search engine optimisation.
The company now has a team of 17 working across Brand Development, Web Design, Web Development, SEO and Content Writing. It has won awards for its innovative approach to online experiences, and works with businesses of all sizes and across the world, from start-ups to global organisations such as the NHS, L’Occitane and 20th Century Fox.
