Manchester’s leading leisure and destination complex, The Printworks, has appointed Jam to drive positive awareness of the venue both in the North West and nationally.
Jam will be responsible for all social media, press office activity and digital outreach, as well as providing support around key events and promotional activity to both drive footfall and educate target audiences on the venue’s offering.
The newly rebranded agency, formally JAMpr and JAM Creative, secured the account following a three-way pitch having previously worked on the account from 2014-2016.
Combining PR, Social Media and Digital to create a fully integrated campaign strategy, Jam will provide support for both The Printworks itself and its 19 tenants, which include Hard Rock Café, Lazy Lizard, Frankie and Benny’s and Prezzo.
Fred Booth, Centre Director at The Printworks, says: “The team at Jam really understand The Printworks, – its proposition, its audiences and its focus. They have a proven track record at delivering results for the complex, as well as continuously showing creativity, strategic thinking and enthusiasm. We’re looking forward to having them back on board as an extension of our internal team.”
Jaime Gee, MD at Jam, added: “We are delighted to be working with The Printworks again. We built great working relationships and really got on board with the brand and its values, which is something that we’re looking forward to revisiting. It’s great to be able to work with not just an iconic venue but also with such impressive brands and businesses within, and we can’t wait to get started!”
The Printworks joins Jam’s impressive client roster, which also includes Argos Pet Insurance, The Furniture Recycling Group, Transport For Greater Manchester, Sync and VELCRO.
The agency previously operated as JAMpr and JAMcreative, providing a breadth of services between the two teams. However the agency has been combining its services for the past few years to provide a more holistic approach to campaigns to help clients meet their business needs and objectives, therefore made the strategic decision to truly combine its offering and reposition itself as an integrated agency.