Jägermeister and Reform Radio have announced a new partnership, coming together to open the Jäger X Reform Studio, an exciting, dynamic, shared music space in Manchester.
The Jäger X Reform Studio will sit within the new home for Reform Radio, housing two studios, an office and a modular event space for workshops, events and networking. The partners plan to work closely with local musical talent to amplify and celebrate sounds from within the city.
Mancunians can expect a whole calendar of year round events, including outside broadcasts from some of the Manchester’s biggest occasions, local artist collaborations, live session recordings, specially curated Jägermeister radio shows, new music showcases, events and educational industry workshops.
On Thursday 28th February the Jäger X Reform Studio opened its doors for the first time for an exclusive launch party. A powerhouse of Manchester based music talent including El Statiko, Kah Reign, Lady Ice and Carmel delivered extraordinary music throughout the evening, whilst guests enjoyed a selection of botanical cocktails and ice cold shots from Jägermeister’s master mixologists.
Tom Carson, Jägermeister UK’s Music Manager, explained, “Jägermeister and Reform Radio are both committed to supporting new artists and the communities they emerge from, so the partnership has naturally built around our shared aims. Music is a huge part of Jägermeister’s cultural DNA so we have ambitious plans for the Jäger X Reform Studio, and hope it will become a vital resource, and platform, for Manchester’s thriving new music scene”.
Jenna G, presenter of Reform Radio’s new show, the Jäger Music Industry Sessions said, “I can’t wait to bring listeners on a journey of exploration, as we meet people from all aspects of the music business to learn about their experiences and creative processes to inspire young creative people keen to get into the industry”.
Over a year of planning and building went into creating Reform Radio’s new home, co-designed and built with support from Jägermeister, who have an established music program borne from long term relationships within the music industries. Located in Bonded Warehouse on Lower Byrom Street, the space embraces the heritage of Manchester’s industrial past, with stripped back plaster exposing raw brick arches, accentuated with LED lighting.