The Irish based advertising platform Buymedia has opened an office in Manchester and plans to invest £1.5 million and create 30 jobs over the next three years at its new hub in the £1.7bn science and technology innovation district.
Buymedia uses artificial intelligence technologies in its platform to help provide insights and tools to marketing professionals. Its new generative AI tools use predictive analytics to generate recommendations for future ad campaigns based on past performance and industry trends.
In 2024, Deloitte ranked Buymedia 4th in the Irish Technology Fast 50 Awards and 73rd in the EMEA Fast 500.
Fergal O’Connor, CEO of Buymedia, said:
“Manchester has proven to be the perfect launchpad for Buymedia’s UK expansion. The city’s vibrant tech ecosystem, deep-rooted media industry, and outstanding talent pool make it an ideal home for innovation. With the support of MIDAS, we’ve hit the ground running – connecting with forward-thinking businesses eager to harness AI-driven advertising to fuel their growth.
“Our mission is to empower companies of all sizes with smarter, data-driven media investments, and Manchester’s dynamic environment aligns perfectly with that vision. We’re excited for the journey ahead and the impact we can make in the UK market.”
