The founder of Invisible Cities Zakia Moulaoui Guery joined Prince Harry, The Duke of Sussex, as he addressed the Travalyst coalition at its annual convening and urged the industry to put sustainability at the heart of tourism bookings.
Travalyst is a not-for-profit organisation founded The Duke of Sussex, and the conversation brought together some of the biggest brands in travel and technology, as well as world-renowned experts to discuss sustainable and regenerative tourism.
A key part of this year’s event was the roundtable discussion focused on communities, speaking to a range of people including Zakia who spoke about the impact conscious travellers have on communities.
“We are increasingly seeing people making even more conscious decisions when they are travelling and visiting new places. People want to see the money they spend directly benefit communities” she added.
Prince Harry, The Duke of Sussex, said: “Travel and tourism relies on destinations, held together by communities, without which we have nowhere to travel to. Communities are the beating heart of travel, and we must do better by the people who are the custodians of the places we visit. We’ve heard from some fantastic organisations like Invisible Cities who train people affected by homelessness to be tour guides in their own city…”
Travalyst, founded in 2019, is working with its partners to bring clear, consistent and credible sustainability information to the mainstream to help people make more informed travel choices. To date, Travalyst’s work has been focused on accommodation and aviation.
